From terribly calm ginger people, to thrash metal-loving Grandmothers, no one really conforms to their stereotypes. And the same applies to bread. Not all loaves are shaped like miniature brick sofas, because we have evolved them to suit their exact purpose. An inanimate object made from flour it may be, but when designed correctly, it can have a significant impact on our emotional well-being. From declaring your love with our Valentine’s special heart shaped sodas, to properly delicious wheaten bread that fits a toaster with a rather satisfying practicality, or round sodas that perfectly frame the ultimate fried egg and make any plate look good, our bakers revel in their progressive, liberal approach to baking.