A Rumble in the Pun Jungle

In recent years, you may have noticed our fondness for the odd bread related pun. We search them out with an almost feverish enthusiasm, honouring the best ones by carefully placing them on our packaging in the hope that other pun lovers will pick them up and giggle during the weekly shop. However, sometimes it goes a bit pete tong so to speak. We got a lovely email from a nice man called Mr Rumble who said,

“Dear Sirs,
Your double butter scones are delicious, but could I point out lightheartedly that the pun on the packaging, ‘They’ll be scone before you know it!’ doesn’t work quite as well for the estimated 50% of British English speakers who pronounce ’scone’ to rhyme with ’stone’ and not with ‘gone’?
Kind regards,
Mr Rumble
(East Anglia)”

You see, we fell into the old trap of assuming that everyone talks just like us and as everyone knows, “to assume makes an ass out of you and me and all of us really.”

So we crumbly apologise to all those with alternative accents that find our packaging frustrating and inaccessible and we will try from now on to accentuate our puns to include all regions of the UK…

Capital Email

We got this lovely email from a nice lady called Denise in Washington last week.

Hi Folks!

I’m 100% pure Irish (Roscrea, Co. Tipperary) but have been living in Washington DC for the past 5 years.  I get home as often as I can and use those trips to stock up on my old reliables – Tatyo Crisps, cadburys chocolate, Lions Tea bags; Soda farls and potato cakes/farls!   Sometimes however in between trips home I get a “gra” for soda farls and potato cakes…. hence the reason for this email!

i wanted to let you know that your Potato bread (i prefer to call them farls) have finally hit Washington DC, thanks to my discovery of them on www.foodireland.com!!  What a discovery. I just worked my way through some for breakfast and they were just DELICIOUS!!  It was like being home!!

I’m sure you already know where you stock your products but i wanted you to know that they’re now being eaten in the Capital of the USA!!

Thanks for great products and make sure you keep stocking Stateside – its my new way of getting the best of home right here in the USA!!

Way to go brother bakers!  great foods!!!

Literary Genius Bread Fan

Because we spend so much time in the bakery, kneading and chaffing and what not, we sometimes forget about the post. So imagine our surprise when, lurking just under our subscriptions to ‘The Bun’, and the latest edition of ‘Top Chaffer’ we saw an actual letter. A letter without a window, so not a bill, not some useless marketing from the bank – an actual letter, written by an actual person. This feeling of unbridled pleasure was further amplified when we opened the envelope and saw the title, “Best Bread’.

What we saw inside can only be described as a breathtakingly beautiful piece of prose written by a clear wheaten loving genius. It starts off a little worrying, but soon plunges you into a hot bath of compliments every bit as warming as a toasted pancake on a chilly day. This is the full letter here:

Best Bread

To Whom it Concerns

For good bread my choice is Sainsbury’s home baked granary loaf, often asking for it to be sliced right there in the store. It costs £1.20.

On a recent Sunday, leaving on the train from Botanic for a picnic in Helen’s Bay, I popped into the Spar for a piece of bread to augment a picnic planned for the occasion. “Brown Soda Big Slices” was my choice, thinking it was an economy pack for starving students. I had never before seen four slices of bread presented as a product, though I notice Irwin’s doing a half-size version of their popular crusty loaf or ‘batch.’

I was a bit ticked at discovering the four big slices were £1.15 – nearly 30p each, as much as a whole loaf of better quality sliced bread. That was until I ate the product on the bench, an hour or two later. My goodness, I haven’t tasted good bread like this since Mrs Riley of Knocknamuckley used to send her son up to Queens with a huge disc of soda, fresh off the griddle it seemed. That food item, combined with Kerry Gold serviced degrees in Engineering and Medicine – even stale, it tasted good.

That was a different age, but captured again by “Genesis Crafty.” Is it the oil, or the flour or the correct and constant heat of the oven – maybe some other ‘crafty’ ingredient. While commending your product, I feel a pang of guilt where Mrs Riley is concerned. At 30 p a slice, I owe her hundreds of pounds.

There was quite a bit of ‘eating’ in those four big slices. Two were brought home and made their mark on subsequent breakfasts. Other £1.15s have been moe foolishly spent. Many Thanks.

Regards

Mr Montgomery, Belfast.

In answer to your question Mr Montgomery – tis neither oil nor oven technology that makes our bread taste so good. It’s the recipe our Mum has given us and all the practice in baking that comes from growing up in a bakery!

Amazing Canine Genius

Bobby the Dog

This is Bobby. He’s pretty smart. We’re considering asking his owner Emily if she might consider lending him to CERN to see if he can help out with the whole Higgs Boson thing. I mean if he can choose a Genesis bun over any other, then he must be able to work out the origin of mass in the universe. And if he can’t, then he’s probably just a dog with extremely good taste.

Thanks for sending in your nice email and pic Emily- a delicious gift box will be delivered to you in due course!

Hot Stuff!

When it comes to packaging, we do tend to get a little carried away sometimes. We write a bit, then we draw a bit, then we scribble some out and do a bit more and then we spread a little graphical magic. It’s fun, but sometimes we’re so busy designing that we forget to include things. Like heating instructions….

You see with pancakes, everyone has their own special way of eating them. Hot, cold, fried, toasted or baked, the list is fairly extensive. But a very nice lady named Sue wrote to us asking what the best way is to heat up our ‘delicious’ (her words not ours!) pancakes.

The bakers suggested “toasting them under a medium grill for about 2 minutes for each side” and what with them being the flippin experts, that’s what we all should do!

We are going to alter our packaging to include this nugget of information, so Thank You Sue!