A Rumble in the Pun Jungle
In recent years, you may have noticed our fondness for the odd bread related pun. We search them out with an almost feverish enthusiasm, honouring the best ones by carefully placing them on our packaging in the hope that other pun lovers will pick them up and giggle during the weekly shop. However, sometimes it goes a bit pete tong so to speak. We got a lovely email from a nice man called Mr Rumble who said,
“Dear Sirs,
Your double butter scones are delicious, but could I point out lightheartedly that the pun on the packaging, ‘They’ll be scone before you know it!’ doesn’t work quite as well for the estimated 50% of British English speakers who pronounce ’scone’ to rhyme with ’stone’ and not with ‘gone’?
Kind regards,
Mr Rumble
(East Anglia)”
You see, we fell into the old trap of assuming that everyone talks just like us and as everyone knows, “to assume makes an ass out of you and me and all of us really.”
So we crumbly apologise to all those with alternative accents that find our packaging frustrating and inaccessible and we will try from now on to accentuate our puns to include all regions of the UK…